Rosha is the first department store in Iran and its main focus is on clothing. Rosha is a collection of fashion and clothing under a roof and it has created a different method for shopping by producing an integrated space and gathering different top clothing brands. Dezhar is the architectural designer for this project, creating a modern and minimal design using new an eye pleasing materials.
The concept of simplicity has been used in the Rosha interior design, simplicity in the stands forms, interior plan designs, an ease in access and route selection, color transparency and an optimized utilization of light.
